The Chariot Group


Elevate Your Passive Visual Communication Experience with The Chariot Group!

Digital Signage … for Better Communication

A few key benefits of digital signage, both interactive and non-interactive:
1. Increased exposure and attention: Digital signage captures 400% more views than static displays. The dynamic visuals, vibrant colors, and moving elements make digital signs hard to ignore, grabbing viewers’ attention quickly.
2. Improved engagement and recall: 63% of people say digital signage captures their attention, and it has a recall rate of 83%. Visual information is processed 60,000 times faster than text, leading to better retention of information.

3. Enhanced customer experience: Digital signage can reduce perceived wait times by up to 35% and improve customer satisfaction by 46%.
4. Increased sales and revenue: Retail shops using digital point-of-sale displays see a 20% increase in unplanned purchases, which can jump to 80% in food establishments. Some brands report up to a 33% increase in sales after implementing digital signage.
5. Cost-effective in the long run: While there’s an initial investment, digital signage saves money over time by eliminating ongoing printing and distribution costs associated with traditional signage.
6. Easy content updates: Digital signs can be updated in real-time through content management systems, allowing for timely and relevant messaging.
7. Flexibility and customization: Content can be tailored based on demographics, location, time of day, or season, ensuring relevance to the target audience.
8. Integration with management tools: Digital signage can be integrated with various software solutions for efficient content management and analytics.
9. Improved internal communications: For businesses, digital signage can help keep employees informed and engaged, potentially increasing productivity.
10. Additional revenue streams: Businesses can sell advertising space on their digital signage networks, creating new income opportunities.


These benefits apply to both interactive and non-interactive digital signage, with interactive displays offering additional engagement opportunities through touch-screen interfaces and personalized experiences.